In a bold move to combat unfair business practices within the gym industry, Body Action Gym has taken up the fight by lodging an official complaint with the Competition Commission against dominant firms Discovery Vitality, Virgin Active, and Planet Fitness, on behalf of independent gym operators and smaller fitness facilities.

This action, initiated in September 2021, has progressed steadily towards its finalisation and is now currently before the Competition Tribunal for adjudication.

“Body Action Gym's official complaint aims to address this unfair business practice which stifles competition and has resulted in gym closures, job losses and the further consolidation of power within the industry.” Throughout the process, Body Action Gym has diligently presented compelling arguments and evidence, shedding light on the anti-competitive nature of the alliance, which over and above the financial subsidy includes collaborative pricing and marketing which traffics consumers to Virgin Active and Planet Fitness.

“The positive resolution of this matter will have a profound impact on the future of the gym industry and the accessibility of fitness options for the public at large,” Iozzo said.

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Body Action Gym

Chavé Vrey